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LUKE SMITH

User Experience and Customer Experience cross-touchpoint design solutions for discovering, buying, selling, banking, creating, traveling, supporting, winning, being active, working, caring, learning  things humans do.



  • Product ideation and development
  • Interface and usability architecture
  • Visual aesthetics and design systems
  • Identity and brand development
  • Writing for product and service engagement, marketing, user onboarding and guidance.


Call it end-to-end vision, through-the-line cohesion, or holistic ecosystem thinking...
I don't only help companies create products but market them too.

"This is exactly the story we need to take to Jim (James Dyson)"

Tess
Project Manager,
Dyson UK

"We came in with certain expectations, and you've just blown them out the water..."

Gary Neville product team
Multi-sports digital content and social platform innovation, UK

"You're* my gold standard for presentations and materials more broadly"

Corina Strein
Head of Marketing,
Microsoft SA

"I'm not too sure if you hear it often enough but you're a flippen machine. I love it."

Hannes Bantjes
Co-Pilot Application Development

"These are
fantastic!"

Daniel Sale
Head of Digital Marketing, Investec UK

"We love where this is going. It's looking really really good. We're really excited."

Greg Smith
TSA Administration
SA

"This is some of the highest quality work I've ever received"

Florian
Product Manager,
ipso DE

"The client wants you on every project"

Tim McEvilly
Design Director,
CIMEX UK"

"You're like a full service agency"

Nick Shearer
Creative Director, Mobile Interactive Group UK

I do:

  • Product Design
  • Design Systems
  • Design Strategies
  • Design Thinking
  • IA
  • UI
  • UX design
  • UX writing
  • Flows and Journeys
  • Scenarios and Stories
  • Data and Metrics Viz
  • Project documentation
  • Presenting and Guiding
  • Product and Service Marketing Collateral
  • Branding and Identity development
  • Aesthetic design
  • and Creative Direction

for:

Apps and mobile web


Web-apps and SaaS

Websites

Journeys & flows

Ideation & story


I've made small wonders for big brands...

..and big impacts for small businesses.


What can I help you solve?

To know more about the work and (resu)me, let's handshake via email.